T.O. Flex Breeze Hangtag & Trim System

Branding, Graphic Design + Apparel Trims

T.O. Collection needed a fresh hangtag and trim system to introduce the Flex Breeze Dress Pant and communicate the performance benefits of the new style. The direction called for a modern, streamlined aesthetic with subtle technical details that reflected the lightweight, performance-driven qualities of the fabric.

The established T.O. Collection logo remained at the top of the brand hierarchy, while I developed the FLEX sub-brand identity to distinguish the new dress-pant line within the broader collection. Its supporting graphic language was carried across the hangtag and woven-label system, creating a cohesive product story from the point of purchase through the garment itself.

The resulting system balances polished menswear styling with understated performance cues, giving the Flex Breeze pant a distinct identity while maintaining a clear connection to the parent brand.

Project Details

Creative Direction + Design: Ashwood Creative
Design Scope: Sub-brand identity, hangtag and woven-label design, production artwork and trim development
Client: T.O. Collection
Photography + Retouching: Ashwood Creative