Modern Indian Floral Print
Modern Indian Floral Print
Chloé Kristyn Fall/Winter 2021
Custom Floral Pattern Illustration
I collaborated with Bettina Benson to develop one of the early prints for Chloé Kristyn’s Fall/Winter 2021 collection. Inspired by the beauty and detail of heritage Indian florals, the creative direction called for a fresh interpretation that felt both timeless and modern.
The pattern was first developed as Fleur Blanche, featuring layered botanical elements against a rich, warm ivory ground. The artwork was later reimagined as Fleur Noir, where a deep black background gave the same floral composition a more dramatic and sensual character.
Together, the two colorways demonstrate how a single print can take on distinctly different moods while retaining a cohesive visual identity.
Project Details
Design Role: Pattern Illustrator + Illustrator
Creative Direction: Bettina Benson
Client: Chloé Kristyn
Photography: Courtesy of Chloé Kristyn