COOLOO Ice Pop Pouch Packaging

Packaging + Graphic Design

COOLOO needed a fresh update to its alcohol ice pop pouch packaging. The goal was to create a cleaner, brighter aesthetic while giving the brand identity greater visibility and impact. On the previous packaging, the COOLOO logo competed with the surrounding graphics and became lost within the overall composition.

The redesigned pouch establishes a clearer visual hierarchy, giving the logo a more prominent position while using bold color and energetic graphic elements to capture attention. The refreshed direction feels playful and vibrant while making the brand easier to recognize at a glance.

The final design balances strong shelf presence with a more organized composition, creating packaging that feels distinctive, approachable, and aligned with the spirited personality of the product.

Project Details

Design Role: Packaging + Graphic Design
Creative Direction: Yehuda Tomor
Client: COOLOO
Graphic Assets: Selected elements licensed from Adobe Stock contributors
Product Visualization: AI-assisted lifestyle visualization created to present the packaging concept